Meredith Christine is a designer, artist and creative director who focuses on experiential conceptualization in both the digital and physical space. She is the co-founder/founder and creative director of four successful businesses and has become a sought-after collaborator. By capturing her style through lookbooks and creative videos, creating engaging tutorials, exhibiting her unique career and showcasing her laid-back lifestyle, Meredith hopes to inspire her audience to live well, think sustainably, travel, work and create. Previous collaborations include Google, Google Pixel, Amara Resort, Quvel Shoes, b.tempt’d bras, Botanics, Aveeno, Peter Thomas Roth, Grand Fiesta Americana Resort and many more.
While her road to entrepreneurship wasn’t traditional, it seems that her path was one she was destined for. An undergraduate degree in Studio Art paired with a graduate degree in Architecture honed her eye while teaching her about spatial relationships, connectivity of people to the built environment, social entrepreneurship and sustainability. The foundation was laid for a desire to pursue design in a holistic manner, centered on provoking emotions through experience of brand, space, art and ideas.
Before finishing school, Meredith started designing and making jewelry. Marked by a modern simplicity and a bold personal touch, her Fool’s Gold line quickly became a go-to favorite for her customers. Her guideline for fashion is to unsettle the norm and create pieces based not solely on season or collection, but on inspiration, quality and longevity. The growth of the brand led to the opening of a lifestyle boutique in 2016. Here, Meredith was able to design the in-store experience to match the brand’s focus on ethical production and modern design.
As the company grew, Meredith partnered with long-time friend Vanessa Villaverde and colleagues Caity Summers, Elizabeth Davidson and Mary Evans to launch _pwb_, a modern destination spa with an organic, simple experience. The focus of the spa treatments is on pure ingredients, straight from nature, used to engage physical, mental and spiritual aspects of your well-being. The property itself is an urban escape in the center of downtown Flagstaff, Arizona.
Her experiences with the lifestyle boutique highlighted a few pain points within the clothing industry. She saw a need for a clothing line that would address some of the same ideas as her jewelry line – sustainability, thoughtful and long-lasting styles, and fits to flatter. Launching vera.vera. was the fulfillment of a lifelong dream to design clothing. The brand, like all others, focuses on ethical production, natural fibers and quality construction. Named after her grandmother, her aim is to capture the strength, resilience and casual elegance she observed in the women of that generation.
The final business to join her portfolio was by.MC, a home decor line featuring hand-crafted living art, furniture and prints. Meredith wanted to create real wood furniture with an aesthetic that would appeal to the modern consumer. Quality craftsmanship, fair wages, and sustainable use of materials is the focus.
Meredith oversees all brands and projects out of her downtown headquarters – The 109 Studios. The space is part showroom and part studio. The showroom is filled with her jewelry designs and collaborations with designers from all over the world. The studio focuses on visual thinking and design in the fields of jewelry and accessories, fashion, beauty, art, travel and culture. The spectrum is wide: collaborations, design projects, products, films, identities, brand building, creative direction and much more.
Freelance Design, Site Management and Design, Art Direction, 2009 – Present
Architecture and Interior Design Consulting, 2015 – Present
Fool’s Gold, Flagstaff AZ, 2016 – Present
Gold Standard, 2019 – Present
Diamonds Are Evil, Austin TX, 2011 – 2016
Noack Little Architects, Austin TX, 2014
Alamo Architects, San Antonio TX, 2013
Mark Odom Studio, Austin TX, 2012
Client List ::
Peter Thomas Roth
Grand Fiesta Americana Resort
And more places I can’t tell you about just yet.