Meredith Christine is a designer, artist and creative director who focuses on experiential conceptualization in both the digital and physical space. She is the co-founder/founder and creative director of four successful businesses and has become a sought-after collaborator, innovative designer, in-demand brand builder, and fashion industry mainstay.
While her road to entrepreneurship wasn’t traditional, it seems that her path was one she was destined for. An undergraduate degree in Studio Art paired with a graduate degree in Architecture honed her eye while teaching her about spatial relationships, connectivity of people to the built environment, social entrepreneurship and sustainability. The foundation was laid for a desire to pursue design in a holistic manner, centered on provoking emotions through experience of brand, space, art and ideas.
Before finishing school, Meredith started designing and making jewelry. Marked by a modern simplicity and a bold personal touch, her Fool’s Gold line quickly became a go-to favorite for her customers. Her guideline for fashion is to unsettle the norm and create pieces based not solely on season or collection, but on inspiration, quality and longevity. The growth of the brand led to the opening of a lifestyle boutique in 2016. Here, Meredith was able to design the in-store experience to match the brand’s focus on ethical production and modern design.
Her experiences with the lifestyle boutique highlighted a few pain points within the clothing industry. She saw a need for a clothing line that would address some of the same ideas as her jewelry line – sustainability, thoughtful and long-lasting styles, and fits to flatter. Launching vera vera was the fulfillment of a lifelong dream to design clothing. The brand, like all others, focuses on ethical production, natural fibers and quality construction. Named after her grandmother, her aim is to capture the strength, style and cultivated cool she observed in the women of that generation.
The final business, founded in 2019, is a collection of home decor, art, prints and furnishings. Originally, Meredith developed installation pieces and furniture for her architecture firm’s clients. The demand grew as she shared these projects with friends and family, so Meredith Christine was created. Each piece in the collection is made with sustainable materials, fair wages and an emphasis on nature and how we experience it in our homes.
Meredith oversees all brands and projects out of her downtown headquarters. The space is part showroom and part studio. The showroom is filled with her jewelry designs and collaborations with designers from all over the world. The studio focuses on visual thinking and design in the fields of jewelry and accessories, fashion, beauty, art, travel and culture. The spectrum is wide: collaborations, design projects, products, films, identities, brand building, creative direction and much more.
Freelance Design, Site Management and Design, Art Direction, 2009 – Present
Architecture and Interior Design Consulting, 2015 – Present
Fool’s Gold, Flagstaff AZ, 2016 – Present
Gold Standard, 2019 – Present
Diamonds Are Evil, Austin TX, 2011 – 2016
Noack Little Architects, Austin TX, 2014
Alamo Architects, San Antonio TX, 2013
Mark Odom Studio, Austin TX, 2012
Client List ::
Peter Thomas Roth
Grand Fiesta Americana Resort
And more places I can’t tell you about just yet.